cadbury raise the bar


If you could be a millionaire, what kind of millionaire would you be?

This will be the question on everyone’s lips this summer when Cadbury chocolates Raise the Bar, giving one lucky South African the chance to win ONE MILLION bucks in cash! 


The Cadbury Raise the Bar competition will run from 1 February to 16 April 2017, offering consumers the chance to win the R1 million grand prize giveaway, plus weekly cash prizes, instant airtime and data.

To enter, simply purchase any of the participating Cadbury chocolate bars from a range of delicious variants, including Lunch Bar (46g or 22g), Lunch Bar Dream (46g), Lunch Bar Mansize (62g), P.S. Milk Chocolate (46g), P.S. Caramilk (46g and 24g), Chomp (22,7g), 5Star (48,5g), Flake (32g), Dipped Flake (32g), Astros (40g and 150g), Crunchie (40g), Snacker Original (45g) and Snacker Fruit (45g).

With your favourite chocolate bar in hand, dial *120*8826# and follow the prompts to wrap up your entry.

Keep your till slip for a chance to win the grand cash prize, as this will be used to verify your entry.

USSD costs 20c per 20 seconds.

T’s and C’s apply*.

Building on the excitement to find Cadbury’s first millionaire, the team will also be embarking on a national roadshow to give consumers a mind-blowing experience inside Cadbury’s very own Wrapper Flapper.

All it takes to qualify for entry into the amazing Wrapper Flapper is one of the promotion’s qualifying Cadbury chocolate bars.

Once inside, the Wrapper Flapper will live up to its name by creating a mini whirlwind filled with wrappers, some of which hold unique codes.

With only ten seconds on the clock, speed will be rewarded – and catching one of the special wrappers will result in winning airtime vouchers or up to R2 000 in cash.

The Wrapper Flapper’s promotional crew will be on the scene to make sure that everyone feels like a million bucks while reminding consumers to enter the Cadbury Raise the Bar competition to win a million too!

Cadbury’s Wrapper Flapper will be travelling across South Africa, dropping in at

The Zone @ Rosebank (24-26 February 2017) and

Maponya Mall (3-5 March 2017) in Gauteng from 10am to 6pm daily before heading to

Cape Town Station (14-18 March 2017),

Johannesburg Park Station (21-25 March 2017) and

Durban’s Berea Train Station (28 March-1 April 2017) from 9am to 6pm daily.

“Through this promotion, which includes some of South Africa’s favourite chocolate bars, Cadbury is excited to offer fans the opportunity to be rewarded with R1 million,” says Grant van Niekerk, Mondelez SA Category Director for Chocolate. “We also can’t wait to be part of the fun and excitement when consumers step into the innovative Wrapper Flapper. Raising the bar in this manner is what we strive for.”

Consumers who are unable to attend one of the five Wrapper Flapper activations can still join the conversation on Facebook @LunchBarSA, @CadburyPS or @Cadbury5StarSA or @CadburyChocBar on Twitter.

Tell us – what kind of millionaire will you be? #RaiseTheBar

*T’S & C’S:

Issued on behalf of Mondelez South Africa by:

Plato Communications


Tel: (011) 463 2263


About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo,LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow us on Twitter

About Mondelez South Africa

Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.