STIMOROL X-FRESH UNLEASHES MULTI-SENSORY GUM MAYHEM IN SA
Whether you choose to enjoy the Peppermint or Spearmint flavours of new Stimorol X-FRESH, it always delivers an intense flash of freshness from the very first chew. Releasing crunchy crystals with a cooling sensation, which further intensifies the long-lasting mint flavour, with powder-filled soft gum filling. This intense flavour that boasts loads of refreshment has landed in South Africa!
Stimorol X-FRESH is an explosive, engaging, multi-sensory gum sensation for a switched-on generation.
Refilwe Ralefeta, category brand manager: Stimorol believes that “Stimorol X-FRESH is going to drive South Africans’ gum experience to new heights. Stimirol X-FRESH is the most exciting gum experience to hit the SA market, because it combines all the elements that has made Stimorol SA’s most-popular gum, but takes the chew to the next level,” she says. “Stimorol X-Fresh is all about intensity – and helping you maintain yours. It is as fresh, explosive and exciting as the fast-paced life you lead”.
Playing on the multi-sensory appeal of Stimorol X-FRESH, the launch campaign gives consumers a chance to experience music in a way they’ve never seen or heard before with the launch of ‘Stimorol X-Track’. The microsite game will give users the chance to create their own music tracks by building sounds via a dashboard of experiences. Share your experience and stand in line to win weekly prizes, with a grand prize winner selected at the end of the campaign.
DJ Pappa Snoopy
X-Track activation and and microsite game.
The Stimorol X-FRESH launch campaign includes blogger interactions and a national radio campaign which gives the Stimorol X-FRESH generation more ways to win. A slick TV Commercial drops nationwide, as well, showcasing the multi-sensory appeal of Stimorol X-FRESH.
Want to bust out a tune in the flesh? You and three friends can make music by chewing at any of the X-Track activations! By combining a host of exciting elements, Stimorol X-FRESH is offering new-found fans the chance to step into custom booths across the country to express the freshness by making music with every chew. The sound is projected outside the booth so spectators can hear what the feeling – it’s amazing! X-Track will be traveling around the country.
To visit the X-Track microsite click here www.xfresh.co.za
For more on Stimorol X-FRESH and to see how you can showcase your extreme freshness, visit facebook.com/StimorolSA.