OREO BRINGS SOUTH AFRICANS TOGETHER WITH
‘OREO PEOPLE’ CAMPAIGN
Oreo, everyone’s favourite cookie, is calling on South Africans to ‘Twist, Lick, Dunk’ and SHARE an Oreo with other Oreo People.
South Africans who have already discovered that they are Oreo People, know that when you connect with Oreo, playfulness is evoked in us all.
Despite differences, playing with Oreo brings people together.
During August and September 2018, the ‘Twist, Lick, Dunk’ biscuit will be creating moments of sharing at mall pop-up stands, countrywide.
Here Oreo will be creating wonderfilled moments of sharing – both by connecting people in a playful way and letting them share in an experience with those around them that will unlock instant prizes!
Find the Oreo activations from 09h00 to 17h00 at the following venues:
Canal Walk in Cape Town on 25th and 26th August 2018
Gilwell Shopping Centre in East London on the 01st and 02nd September 2018
Maponya Mall in Soweto from 22nd and 23rd September 2018
Gateway in Durban on 29th and 30th September 2018
Furthermore, until the 30th September 2018, fans can also stand a chance to WIN one of three amazing prizes worth R75 000 each.
Whether you want to shop till you drop, go on an exciting getaway or gain VIP access to the most exciting events, Oreo has it all.
For a chance to win one of these amazing prizes, fans must purchase any two of the participating OREO products and SMS the last five digits of their barcode to 120*766#.
*SMS rates and Ts & Cs apply.
“Oreo has always been a brand that encourages and inspires people to let out their playful sides and connect with people around them.
This campaign is no different, and we hope that our fans will connect with one another no matter their differences, “says Thandi Ntuli, Mondelez SA Category Lead for Biscuits.
Look out for the new Oreo People TV commercial and follow @Oreo on Facebook, Twitter and Instagram.
Issued on behalf of Mondelez SA:
Senior Account Manager
Tel: (011) 463 5183 or 073 511 0460
OREO is the world’s favourite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with $2.5 billion in global annual revenues. The OREO cookie TWIST LICK DUNK ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. With a Facebook community of more than 40 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. The OREO brand ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelēz International’s billion-dollar brands.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as OREO, LU and Nabisco biscuits;Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.