HARD ROCK JOHANNESBURG 

ANNOUNCES 

HARD ROCK RISING 2014

HARD ROCK RISING 2014

GLOBAL

‘HARD ROCK RISING’

COMPETITION

Local musicians now have the opportunity to perform on the “global stage” as the newly launched Hard Rock Café Johannesburg in Mandela Square Sandton announces its call for all local unsigned bands to take part in ‘Hard Rock Rising’, the world’s largest and most far-reaching ‘battle of the bands’ competition.

Brought to you by iconic global brand, Hard Rock, in partnership with leading online music-marketing platform, ReverbNation, this competition promises to be one of the most electrifying of the year. The combination of Hard Rock’s formidable brand presence and ReverbNation’s extensive network of more than 3.3 million artists in 250 countries worldwide, will once again provide undiscovered bands with an international stage to jumpstart their careers.

John Galloway, Vice President and Chief Marketing Officer for Hard Rock International says, “Over the past two years, more than 24,000 artists entered to compete in Hard Rock Rising, where more than one million songs from these up and coming artists were downloaded by fans – we’re honoured to welcome these artists to Hard Rock’s global stage and look forward to discovering more talent in 2014.”

Emerge victorious from ‘Hard Rock Rising 2014’, a global search for tomorrow’s ultimate rising rock stars, and you and your band will experience the thrill of performing live at the first-ever ‘Hard Rock Live’ music festival in July 2014 in the heart of Rome, a mere stone’s throw from The Spanish Steps and the Roman Colosseum.

To register, hopeful bands around the world can visit one of 81 participating Hard Rock Cafe Facebook pages.

Following open registration, fans decide who moves on to the live performance phase of the program by voting on the Hard Rock city-specific Facebook page and downloading free tracks from bands of their choice.

After fan favourites are chosen, participating Hard Rock Cafe locations around the world will then host a series of live competitions featuring the local bands.

One winner will be selected from each location by a panel of local industry judges. Selected local winners will be narrowed down to the top twenty-five bands worldwide following a second round of fan voting on participating Hard Rock Facebook pages.

`Hard Rock Rising

Hard Rock Rising

TO ENTER:

 

‘Like’ the Hard Rock Café Johannesburg Facebook page, open a free account on ReverbNation and follow this link for further instructions and official rules:

https://www.facebook.com/HRCJohannesburg/app_205164529573076

 

Bands can only register to participate in one market and must originate from within a 160km radius in order to compete in a participating city.

 Bands not within the approved radius can enter via the ‘virtual’ opportunity but will not compete live at ‘Battle’ events.  Instead, their social content will be reviewed by a panel to determine the Top 5 who move into the next round to compete against winners from participating cafes.

 

All band members must be 18 years of age or older and listed band member in the Entry Form at the time of entering the contest.

 

Hard Rock Cafe

Hard Rock Cafe

 

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Ed’s Notes:

Rock Out in Rome

Hard Rock Live Rome is a free outdoor music festival taking place on July 12 2014, in the Piazza del Popolo in Rome. This unique and historic musical event will embrace more than 50,000 fans from across Italy and give music lovers the opportunity to experience the first-ever Hard Rock Live Rome festival.  Winners of Hard Rock Rising will be flown to Italy and receive the ultimate rock star experience – the chance to visit the historic city of Rome and open up the main stage festivities!

Visit www.hardrock.com for details on event dates and times, and stop by a Hard Rock Cafe location nearby to witness local bands battle for the opportunity of a lifetime!

About ReverbNation

ReverbNation provides over 3.3 million artists, managers, labels, venues, festivals/events and other music industry professionals with powerful, easy-to-use technology to promote and prosper online. Their wide array of distribution and promotional solutions provide hands-on tools and actionable insights that see them operating worldwide, with customers on every continent. Over 20 million visitors come to reverbnation.com every month. 

For more information, visit ReverbNation.com and follow ReverbNation on Twitter: www.twitter.com/reverbnation. 

About Hard Rock International

With a total of 180 venues in 56 countries, including 140 cafes, 19 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. And a new Hard Rock Casino project is in development in Hungary.

For more information on Hard Rock International, visit www.hardrock.com.

Issued by:

Paul Reynell

Paddington Station PR

021 486 2500

Paul@paddingtonstationpr.co.za

On behalf of

Sarah Theron

Collective-Networks on behalf of Hard Rock Johannesburg

+27 72 398 4951

sarahanntheron@gmail.com