As World Hunger Month draws to a close #1120under5 was revealed
KFC Add Hope flipped the script to put childhood hunger back in the spotlight
It had been on murals, apparel and Nasty C’s social media platforms. Rumours spread about #1120under5 being a new album, new music and even a brand-new fashion line.
But once revealed, people were made aware of the real story behind #1120under5
The reality is that 1120 children under the age of 5 die of malnutrition in South Africa
With October being World Hunger Month, Add Hope, KFC’s national feeding programme that feeds over 120 000 children, had partnered with some of South Africa’s most loved personalities to put childhood hunger back in the spotlight, where it belongs.
Thabisa Mkhwanazi, KFC Public Affairs Director and Add Hope champion says,
“It’s unthinkable that children in our country are still dying from hunger and malnutrition, both preventable causes, with stunting affecting millions more.
While this is an issue that should have our attention, sadly, people have become numb to bad news.
In fact, you don’t need to look far, our social media timelines are flooded with headlines that shouldn’t trend, while the important ones get lost in the news cycle.”
“So, this year, our job is to get people to rethink how they feel about this childhood hunger – bringing it to their attention in an unconventional way by working with like-minded people who believe in the cause to make this alarming stat trend in SA.”
To do this, Add Hope teamed up with the incredibly talented Nasty C, one of South Africa’s best young rappers and songwriters who kept his fanbase guessing, by alluding to a big #1120under5 drop.
Following this, #1120under5 was seen on the social media platforms of influencers in the fashion, music and art scene.
“Anything that robs people, especially children, of their opportunities is close to my heart.
Hunger is one of those things. I’ve taken a stand with Add Hope to help make sure no child goes hungry in SA – and I want everyone else to care about it too.
Let’s stand together, join a movement to help drop this stat and ensure that no child goes to bed hungry,” says Nasty C.
“We’re only going to conquer childhood hunger if we work together to establish a broad social movement against the malnutrition that robs our children of their potential.
Now, we’re asking the rest of SA to join the movement and help us drop the stat in two ways:
You can donate to Add Hope or you can donate your social reach and share the #1120under5 story to help drive real change.
It’s time to take a stand.”
Visit www.1120under5.com for more information on this campaign
About Add Hope:
Add Hope, a powerful initiative started in 2009 that sees KFC customers and staff unite in the fight against hunger, has now reached the milestone of feeding over 120 000 children around the country nutritious meals, every day, through supporting sustainable feeding programmes at a growing list of 143 beneficiary organisations. Add Hope raises money through customer donations added at the till or on the Add Hope website, as well as donating a percentage of KFC profits as its own Corporate Social Responsibility contribution. In 2017, Add Hope raised R49 million, with every cent of customer R2 donations going towards feeding children. Add Hope has raised over R492 million to date.
KFC is part of Yum! Brands, Inc., the world’s largest restaurant company in terms of system restaurants with more than 36,000 restaurants in more than 117 countries and 1.4 million company and franchise associates. Yum! is ranked #214 on the Fortune 500 List, with revenues of more than $12 billion in 2011. KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specialising and famous for its Original Recipe®. The secret recipe of 11 herbs and spices was first developed in 1940 and the same recipe is still used across the world today. Follow us on: www.kfc.co.za, www.twitter.com/kfcsa and www.facebook.com/kfcsa.
PUBLISHED BY DK EXPRESSIONS®